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AulaMèdia
presentation – Alba Ambròs
[Chief Editor] - AulaMèdia
is a monthly free-access on-line magazine about Educating in Communication
(EC, the same as Media Literacy) issued in Catalonia. It is promoted by
the AulaMèdia association which is formed by teachers, educators
and communicators under the coordination of Francesc-Josep Deó.
The first
issue was released in May 2001. This month, May 2007, a total of 60 issues
are being published. AulaMèdia receives an average of 60.000 monthly
viewings and has got 22.000 subscriptions. We have recently exceeded the
figure of one million viewings. You may click here.
AulaMèdia
magazine was conceived as a tool to reflect upon the need to Educate in
Communication in the 21st century. The information society in which live
enhances a variety of communicative systems which respond to different
symbolic alphabets. Consequently, the purposes of this magazine are twofold:
a learning approach based on the languages in media literacy and a critical
analysis of contents in messages. The Spanish syllabus designed both by
the MEC and the Catalan Government has proved to be ineffective and inadequate
as far as Educating in Communication is concerned. To redress this, AulaMèdia,
in a constant effort to serve education, illustrates a great variety of
real experiences carried out in multi-level classes with cinema, television,
radio, press, etc. They are the proof that EC is possible in the school.
Every month, the magazine displays a wide range of ideas, experiences and
useful proposals for the education community.
As
well as issuing the EC magazine, AulaMèdia organises annual face-to-face
meetings focused on a monographic field within EC. Some of the titles are:
Una educació crítica davant la television (A critical education
towards television, 2005); L’anàlisi crítica i la producció
escolar (Critical analysis and school production, 2004); El futur
de l’Educació en Comunicació (The future of Educating in
Communication, 2003), etc. In the same line, an EC Forum was held in the
city of Barcelona, September 6-8, 2005.
In
consonance with the spirit of AulaMèdia, the magazine also organises
training sessions, talks and seminars addressed to teachers, parents and
teenagers. Last summer we started off the first Summer School for teachers,
which was a tremendous success in terms of participation, -and a great
personal satisfaction-, and now we are finalising the arrangements for
the second one. You may click here.
On
a different line which exclusively focuses on parents, AulaMèdia
organises talks for parents who are interested in EC through the Parents
Associations in schools (AMPAS). Finally, workshops about production aimed
at teenagers are taking place in local televisions in villages that collaborate
with us.
AulaMèdia
also coordinates two more monographic websites, namely EduCom.info
Education and Local Communication and CinEscola.info.
The former opened on 15th October 2004 to provide schools interested in
EC local mass media collaboration (television and radio). The latter, inaugurated
on 10th February 2005 and coordinated by Ramon Breu, is a free cinema website
that provides didactic proposals for teachers to work on films in Primary
and Secondary classes following the “CinEscola” pattern of film analysis.
In
May 2007 Ramon Breu and Alba Ambròs have published a book called
Cinema
and Education. The cinema in Primary and Secondary School, that has
been released in Catalan and Spanish version for Graó editorial.
Finally,
AulaMèdia is also involved in Media Production. In 2005 we started
a DVD collection about the principles of Educating in Communication. The
first DVD was called “Educar
en Comunicació”. In January 2007, we presented another one about
cinema for Primary and Secondary schools: "El
cinema a l'aula".
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